Before delving into the details of the registration process, you need to clearly understand why such e-commerce registration is important. Well, if the user completes the registration process, even if he or she does not purchase anything from your online store, you can get the details of that particular visitor. This information will help you develop a future marketing strategy for this visitor. You can reach potential buyers in a personalized way in the future. Below is a list of smart ways to improve the e-commerce website registration process.
Make it easy to observe
When you provide users or visitors with a smooth navigation process, they love your site more automatically than other sites because they are confused about the complex navigation process. Make the registration or login button clearly visible. You should not let visitors look for it. In addition, try to avoid using the fancy words of the registration button, and use simple and clear words so that the audience can understand "OK! This is the registration button" at first glance. There is no fixed place to keep this button. However, the usual practice is to place it in the upper right corner of the page.
Shorten the form
You should only ask for user information related to updating the database, which will help you develop your marketing strategy. If you ask visitors to fill in unnecessary, irrelevant, and too much information, this will take too much time and visitors will not consider it until they leave your e-commerce site. Asking for the name, email ID, and to some extent asking for the mobile number is good. However, if users find that they need to submit their bank details to register on your site, they will feel unsafe and leave immediately. Therefore, it is recommended to keep it short and precise.
Use social login correctly
Today, the use of different social logins to complete the registration process on e-commerce sites is almost a trend in the marketplace. Using such a social login not only saves a lot of user time, but the user does not need to remember another login password and username. As a result, users will be happy and you will get the information you need. What's more interesting is that these social logins are more valuable because they not only provide you with information about a particular user, but also a list of his or her friends and the products and brands they care about. All of this information will help you design the next marketing strategy or method that will impact your e-commerce business growth.
In addition to all of the above, you should remember that the more attention you use on the registration page, the more distracting users are. Keep the page simple. More importantly, you should not assume that your visitors know all the information about the form filling process. You should give them clear instructions throughout the process.
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