When discussing marketing, consider it as a contact sport. Marketing should be seen as a game for every lawyer. Think of it as a game, and you're looking for the most points of contact, which means how many people can be seen every week, month, and year. Should this game also consider individuals in the marketing team who can recommend your business? Here are some of the influential strategies that can be used to win this so-called marketing "game."
Get the right goal
When playing contact sports, you need to use the right materials. You won't play football when you use basketball. When marketing, you also need to find the right target. If you want to win this so-called marketing game, then selling the right person is crucial. These people are those who want and need your service. Take the time to coordinate your ideal goals with your experience to meet the "point of contact".
Develop a suitable friend type
While the process of meeting with other bankruptcy lawyers and legal experts is very important, it is important to be friends with more competitive and influential participants in your market. For example, if you are in the market that deals with construction companies who are looking for bankruptcy, it is important to accompany industry associations to their meetings. In these meetings, the correct network connection will be established.
Become a scholar
Although you may not be able to recognize it, there are many people who are interested in the knowledge you have. It's important to spend some time sharing this knowledge through social media through blogs, articles and trade publications. There are many industry event coordinators who are seeking to get speakers and seminar leaders. This will put you in front of the room when speaking or leading a seminar, which is more than the usual propaganda.
Create a list
Sometimes an individual may be interested in your legal services, but may not be suitable for purchase. You can get these people by adding their attention to the mailing list so they can get their approval first. The mailing list you create can manage potential revenue and a useful source for your customers. However, it is essential to keep fresh information about the information provided, such as trends, events and bankruptcy news.
Orignal From: Bankruptcy lawyer's marketing strategy
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