Banner advertising is once again popular. A few years ago, advertising was a key method of marketing your business on the Internet, but two things happened because of the bad name of the banner.
First, everyone is using banner ads and the site is overrated. Colorful ornate banners of various shapes, sizes and locations appear on every website you view. The page became so crowded that the site owner stopped serving ads and the visitors stopped paying any attention to them.
Second, the pay-per-click means that there is a new child in the neighborhood, and at the beginning, PPC is a cheap and easy way to bring traffic to your website.
However, we have entered a big circle. There are fewer banners on the site now - at least good - we still ignore those bad banners. As search engines become more focused on content that you can advertise through paid search and content networks, pay-per-click has already led to a large number of corporate and Internet marketers exiting the game.
Using online advertising for banner ads can be a very powerful strategy. Traffic is relatively cheap, and even with Google Image Ads, you can target specific sites to show ads [so any site that displays Google ads will accept your banner image ads]. You can even target your competitor sites as they will match your own potential customers.
Well done, using banner ads for marketing is once again a great way to generate highly targeted visitors and prospects.
Still, if you want to succeed, you should explore some principles and strategies. Before starting any banner campaign, here are the top 10 areas I want to study.
1. Place the ad's website
2. Place the banner on the page
3. Ideas/software for creating innovative banner ads
4. Design size / image / animated banner
5. Effective copy caption/text for the ad
How much should you pay?
7. Maximize your clickthrough rate
8. Test your ad conversions
9. Establish brand awareness through banner ads
10. Banner exchange.
Each of these is an article in itself, but there are already many resources in specific aspects of banner advertising. I am here to provide you with some guidelines to get you started on the right track.
For your banner, the maximum cost you should pay is $1 to $4 for 1000 impressions - the cost per CPM [CPM]. Establish relationships with website owners, never pay price card prices, and always negotiate during testing and long-term activities. The price list is just a guide to shopping and making recommendations - advertising managers usually have a 40-50% discount window.
When you choose a website that uses banner ads for marketing, make sure you include high quality content. Some websites are purely for the purpose of withdrawing cash from advertisements and will not convert them well for you. Don't just continue with interest rates. Sites that display a fixed rate may be just cash cows.
Also, make sure your ads are not only relevant to your site visitors, but they may also stand out. It must be placed above the fold. And using an innovative design that can stand out like a thumb in a proverb, or blend into the main content, so it doesn't look like an ad.
There are several ways to create a banner ad. You can create a plain text object using a text table in a cell of HTML. Since this is usually not the norm, this can be very effective. Or you can use banner creation software to provide a simple but effective banner design so you can create your own image ads.
The key to remember here is that using banner ads for marketing is not just about the effectiveness of advertising. It's mainly about whether it adds the right people to your business.
So try to determine where your target audiences appear [and whether they accept ads] and what attracts them to search for content on the site. What problems can you solve and add value to your potential customers.
You need to be consistent with marketing and banner ads and your ads attracting visitors' websites - have you fulfilled your promise?
Finally, it's also very important to try to get to know your potential customers - if you need to, create a profile for them. This will go further than you get clicks.
Orignal From: How to successfully market through banner ads
No comments:
Post a Comment