The SMS service market, ie SMS, is booming. According to a recent report, approximately 73% of American adults send text messages. The study shows that Americans are increasingly interested in text messaging rather than voice calls. This and more statistics provide marketers with ample opportunities for SMS marketing.
Unfortunately, mass messaging is a highly abusive marketing medium. To take full advantage of the power of this effective marketing channel, companies must follow certain guidelines. Read on to find out more:
Piece SMS Marketing: 6 SMS Marketing Best Practices
1. Get permission: first let the user choose to join. It is important to ensure that consumers agree to receive text messages from you through previous keyword opt-in or network selection. Obtaining permissions is one of the most secure options for building a valuable bulk SMS database. Make it easy for customers to join your SMS marketing list. And make sure they know how often you will receive some messages.
2. Use simple code: It's always a good idea to use short codes that are easy to remember. You don't want customers to remember your code. Small businesses may find it too expensive to get restricted short codes. Sharing code with non-competitors can help in this situation.
3. Keep the information straight: Avoid including all the details of the offer in 140 characters. A copy of a valid SMS ad just lets the customer know "what they did for them." The most effective messages use a simple, simple language that uses only well-known SMS shortcuts to avoid ambiguity.
4. Maintain the relevance of the information: Do not overemphasize the relevant factors. Even if you make the most creative copy of your ad, it doesn't matter if it's not related to your customers. Segmentation and positioning are shown here. When making a text message, consider the main demographics and target groups.
5. Stay personal: SMS marketing offers a unique opportunity to build long-lasting relationships with customers through personalized information. Using the user's name in a text message is an impressive way to make your customers feel necessary, special and valuable.
6. Time: Even if you form the most creative, relevant, and exciting text message, it doesn't matter if the timing is inappropriate. Text messages sent during busy daytimes may not receive the same response as text messages sent at a more appropriate time. Is the message sent in the morning or late night text valid? Time depends on the characteristics/preferences of the target audience. Duration testing is the ideal way to find the "right" time.
to sum up:
Sending a lot of text messages is great for harnessing the power of the "local" market. Location-based marketing is already a booming industry. A Google study shows that nearly 90% of searches are for local businesses. Mobile SMS marketing is a great way for individuals to connect with customers and provide them with "instant" value, "local".
Through SMS marketing, it is important to see the "big picture."
When a company sends bulk text messages online, it may not always lead to sales. However, it is very important that it is part of a big conspiracy. Bulk SMS marketing can be used to generate leads, public relations or customer education. Remember - never forget the reason for sending a text message.
Orignal From: Send bulk SMS? 6 SMS marketing best practices
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