Have you heard of the word Coopetition? If not, you will hear it soon. It caused quite a stir in the marketing world.
So if you are not familiar with the term, first eliminate the collaboration. If we check Wikipedia, we will find the following definition:
"Competing or competing is a new term used to describe cooperative competition. When a company cooperates with some companies that cannot believe that they have a competitive advantage, and where they think they can share the common costs, there will be competition." Peugeot and In 2005, Toyota cooperated in the European new urban car sharing components. In this case, the company will save on sharing costs while maintaining fierce competition in other areas. Very clearly define where they work together and where they are competitive. "
Your long-term business success comes not only from successful competition with other restaurants, but also with you to gain an edge.
Cooperation is part of the competition and part of the cooperation. When restaurants work together, they can create a bigger, more valuable market by working alone. The restaurants can then compete with each other to determine who is the largest share of the number of potential customers.
A good example of a collaboration between restaurants is when a city or part of a town has several restaurants concentrated in a relatively small area. If you look at this area from a traditional business perspective, opening up a food service agency may seem like a bad idea.
Why do some people want to open a restaurant in a place full of restaurants?
The reality is that rich food attracts customers who may visit the area without any particular restaurant and make a decision when they arrive.
This is where the game begins.
Usually, the restaurant with the best atmosphere or the most attractive menu or the best quality/price is full of most people, usually bringing the most customers...
There are many typical examples of cooperation, such as:
o Food Court: All restaurants are located in shopping centers and other places - sharing tables, trays, cleaning services, etc. Customers are brought to the same location [cooperation] and then they compete for their business [competition].
o Advertising: Sometimes restaurants collaborate on food magazines or similar publications, and each publication contributes to the publication [including money and content].
o Special food activities: Sometimes some restaurants organize food activities, and they all provide food or display food at food stalls. Thanks to the participation of many restaurants - as well as good marketing - people participate in these activities [usually involving music, and usually there are many other activities].
and many more
As you can see, these are some of the possibilities for cooperation. However, there are some other interesting ideas for you to consider. Here you need to consider a few things:
o Cross-promotion with restaurants that offer different foods. Often, your menu won't compete directly with other restaurants. For example, if a person likes to eat Italian food, she will not go to an Indian restaurant, and vice versa.
Maybe you can join a restaurant in your area to offer other styles of cuisine and co-produce coupons that you can distribute to frequent visitors to the restaurant. Or maybe you can create a discount card that your customers can use at any restaurant in your area. This will attract more customers to your community.
o Cross-promoting restaurants that offer the same food as you, but not near you.
Similarly, people are generally more willing to go to restaurants in nearby homes or workplaces. If there is a French restaurant nearby, they like French food, they usually don't go to French restaurants far away... unless another French restaurant is so good, it is worth a visit - and this is where the game begins.
So what can you promote across? Well, if you have a national restaurant, you can create a newsletter, share prints, sometimes with similar restaurant distribution costs, and distribute them to all relevant restaurant customers. The newsletter should include articles about the food, culture, geography, etc. of the restaurant's home country.
But what if your restaurant is a place all over the United States? Providing unique information about your area, you can still do trivial things about specific situations, some local recipes, and more.
o Team up to negotiate better linen, food and beverage product deals, menu print menus and more. Imagine talking to the owners of nearby restaurants and reaching an agreement to use the same dealer to handle common things like linen, candles, dishwasher maintenance and supplies, garbage and/or grease treatment, exhaust filters, Print menus, etc. You can then request volume discounts from these resellers and everyone will benefit.
These are just a few simple examples of cooperation. Working with a competitor may be a win-win claim. Just be smart, think about the areas where both of you can benefit.
Can you think of more areas of cooperation? I will be very happy to know. Please visit my website to let me know.
Happy cooperation competition!
Orignal From: Catering industry cooperation
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