How to create an effective SEO strategy for your corporate website
Last week I talked about what voice search technology means for your business. This is a very important topic, and I decided this week to write a second part about SEO.
From Google Assistant to Siri, people are talking rather than typing more than online searches.
According to the location world, more than 40% of adults use spoken language search every day in 2016. ComScore estimates that by 2020, more than 50% of searches will be based on voice.
This makes sense: it is much easier to tell a question than to type it. It allows you to multitask while driving, cooking or walking.
This is not a fashion, or something you should ignore - if you want to lead and maintain a competitive edge, now is the time to do it.
Here are the things to focus on:
Everything is about Location, location, location
In last week's blog, I introduced the importance of using local keywords to engage visitors and customers. Using these locally targeted keywords is an important part of any SEO strategy on your website.
Mobile speech-related searches are three times more likely to be local searches. People are now looking for nearby places, so you can get more specific information with keywords and copy the possibilities they find you.
Use your location with keywords as often as possible, and don't forget to update your My Business page and Yelp page with your current information - these results are also available, not just your web content.
More natural
Someone entered something in the search bar that is different from the verbal query. For example, if I want to find a hotel near Toronto Airport, I can enter "Hotel near Toronto Airport" in the search bar.
However, if I say my search, it is more like "What hotel is near Toronto Airport?"
Google is looking for natural language, so you have to brainstorm the types of questions people might ask about with targeted keywords.
Combine the long tail keyword phrases of the conversation into your content whenever possible.
Some good ways to create natural content include:
• About and FAQ page
• Blogs and articles
• Answer questions about the My Business Questions and Answers section
• Provide Google My Business and Yelp with as much information as possible, including hours of operation, products or services offered, parking, delivery or shipping options.
Aiming at featured clips, people will also ask
Google Home and Google Assistant will read the featured code snippet when answering questions, so you want to climb to the top!
A featured snippet is a selected search result that can be found in Google's organic search results box.
Google wants to provide users with the best answers, so you must answer your questions clearly and regularly update your site with fresh, engaging copies.
Studies have shown that answers in the form of lists perform very well in feature segments. The more conversations you have on your website and online profile, the greater your chances of appearing in this coveted place.
The same is true of "people will ask." You may have seen this pop-up when you type or say a question. Take a look at the example below - I asked, "Where is the best boutique in New York?"
Under the first few results, there is usually a "people will ask" section. Each of these drop-down menus uses content from a well-optimized website or blog to answer relevant questions.
Create a copy of the 9th grade reading level
Regardless of what your business offers, writing a copy that is too technical or term-filled is by no means a good idea. It won't benefit users and won't benefit your SEO.
Studies have shown that content written at the 9th grade reading level [or below 9 points] is more likely to be a speech result. You can use tools such as the Flesch-Kincaid grade level to determine the level of your content and adjust it accordingly.
This is not to reduce your site - it simply and clearly answers questions instead of filling your pages with unnecessary language, which only confuses searchers and search engines.
As the adoption of this exciting technology continues to grow, we focus on adding these strategies to your marketing efforts to increase traffic, leads and sales. The more you focus on voice search optimization, the better you will get in the long run.
Orignal From: It's time to take the voice search optimization seriously.
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