Some visitors visit your site because you wisely list it on your business card or add it to your email signature, but most visitors come from search engines.
If you want people to find your profile when searching for your name, and for whatever reason your site doesn't appear in the results of the most popular search engines, then the worst thing is that you won't be so famous And a little less well known and more disappointed.
However, if you are responsible for maximizing the number of potential customers visiting your company's website, it will be more serious so that they can purchase goods online from your company's catalog. If for some reason a search engine displays your competitor's website before your company, this could mean that your company is making or losing money, and that you are promoted to a corner office or downgraded to the corner.
The huge popularity of search engines among Internet users is the main reason why commercial companies - especially those that are mainly or exclusively from online sales - are willing to invest a lot of resources to adjust their websites to get the best rankings in search engines. List. This practice, now a specialty of "search engine optimization" [SEO], is a key component of online marketing.
How search engines work
When search engines rank websites in organic search, there are hundreds of factors involved. Surprisingly, they can analyze billions of data in 0.5 seconds! The actions you take to optimize your site will directly affect your SEO rankings. Components such as the H1 tag, the words used in your site meta description, content and keyword density, permalinks and backlinks are some of the many things you can take advantage of to improve your rankings.
H1 tag: from
These are the larger titles for the title content. For example, H1 in this article will be the title, "The basis of search engine optimization." When someone searches for keywords that exist in the H1 tag [such as "SEO" and "Search Engine Optimization Basics"], this article page may appear in Google search results. Make sure your H1 tags are relevant to the keywords you want to appear.
Keyword densityfrom
: This is the number of times your Audience Search keywords are displayed on your site. Make sure to mention not only your keywords in the H1 tag, but also your keywords in the body of your content. Although you want to include keywords often, don't over-saturate your content. Keep in mind that Google will also consider using synonymous keywords.
First, list all the phrases you might think of that might be used to find your site - the simplest phrase that best describes your business. The list is then reduced to the twenty most likely phrases. If you're having trouble creating your keyword list, check out Wordtracker, which is designed to help you refine your keyword list. At this time, they offer a free trial.
These keywords can and should be located in the text of each page, which is visible to the person viewing the page in a web browser. In addition, keywords can be placed in the title, subtitle, image title, and alternate text attributes of the image [], page titles, and any other places where they look appropriate.
Meta descriptionfrom
: This is the description you provided in your search engine HTML tag. The meta description you use for your site should also include keywords that you want your target audience to search for.
Keep this in mind when you want to know why some or all of your search engines seem to ignore your new site. It is just a needle in a huge haystack. But don't give up hope
Permalinkfrom
: This refers to a permanent URL link specific to your site. It's good to include your keywords in these permanent links to consider getting a higher ranking on Google. For example, if you have a gardening site and want your consumers to find the keyword "lawn product," then it's best to have a page with a permanent link, such as: Http://www.gardening.com/lawn-productsfrom
.
Backlinkfrom
: This is another website that links back to your website by providing a rating for your website URL. For example, if Forbes mentions your business on its website and includes a link for its readers to return to your site, it will be treated as a backlink. The more you have, the better your chances of getting a higher ranking in your keywords. However, the source of backlinks is also a factor in ranking. Google values quality, and the larger your backlink sources [ie Forbes, The New York Times, .gov addresses, etc.], the greater your chances of ranking higher in search engine optimization.
Desktop and mobile search engine optimization: Is your website suitable for mobile devices?
Search engines are constantly evolving and changing their algorithms to keep up with evolving new technologies. With the rise of mobile devices, more and more people are searching on the go. Google has noticed an increase in mobile traffic for its users and has introduced new features in its search ranking metrics. If your site is not mobile-friendly [the fastest response, you can view it on a variety of mobile screen sizes], Google will rank your site in a lower-ranked search position. However, this only affects your mobile search ranking. Search rankings from non-mobile devices such as desktops or laptops will not be affected. If you know that your specific target market is more likely to search for your keywords on mobile devices [ie your product is a mobile app], please be aware of this.
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Site design and other factors
While embedding targeted keywords on your site is considered the most valuable SEO technology, there are other valuable elements: smart site design, reciprocal links, and attractive page content. To make your site as welcome as possible to search engine spiders: organize pages and links in a logical hierarchy, select CSS divs instead of nested tables, use text instead of images as navigation links [or at least have perfect image alt values] If the site has more than a dozen pages, it includes a sitemap [used as an index to links to your pages].
Proper reciprocal links are links between two or more sites that are a natural consequence of the content surrounding each site. This is completely different from the so-called "Link Farm" - and far more effective than it - the so-called "Link Farm" is just a content-free page that only contains links to paid customer websites. Search engine companies have seized this trick a long time ago. So paying someone to add a link to your site on thousands of other sites will not only waste your money, but will also quickly penalize your site in search results, or even be fully included. blacklist.
The best way to attract new visitors to your site is to provide free premium content, whether they are people or spiders. This will encourage human visitors to view frequently to view new content and post links to your website on their own websites and blogs. This will always increase the search engine's estimate of your site. Having new content that matches your target keywords and phrases will also give search engines a higher ranking because they will always check the words in the context of the surrounding material.
Your SEO strategy should be a long-term process
The first page placed on Google Search won't happen overnight. Your SEO strategy needs to be an ongoing process. As technology evolves, search engines adapt to these changes by changing the algorithms that define how the site is ranked. Master your SEO strategy and make sure it is up to date.
Your SEO strategy will provide you and your business with the proper maintenance. Not only do you have your current customer base, but you can also passively accumulate traffic for your website by appearing in the top 5 searches for your keywords. When looking for relevant information about your business, customers will be able to easily find you and your business. A good rule of thumb for mastering SEO strategies is to study the strategies used by competitors. Google's own keywords to see who ranks in the top 5 searches, then analyze their sites to see how and why they are ranked in the top rankings
Search engine optimization is an increasingly important part of sensible website promotion. While articles can only cover the main topics in search engine optimization, you may have seen how important these methods are to improving your site's ranking in search engine rankings, so in the eyes of Internet users, "Google" is now a verb.
Orignal From: Search Engine Optimization: Must be an online marketing method site owner
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