You have a business. You have created a website for your company. Now, how do you get people to visit the site? For small businesses, the website is just the first step to getting your brand online. Next, you need to bring traffic to your website through online marketing.
Here are some tips on how to do this:
SEO and SEM
As you know now, SEO means search engine optimization. You may not be familiar with SEM, which stands for search engine marketing. Both strategies are designed to get your site recognized and ranked on search engines like Google, Bing or Yahoo.
SEO
Search engine optimization is about letting search engine robots identify keywords in the text and metadata of your website or blog and match them to search terms that people enter into Google or Yahoo. Using these keywords, the search engine will create an index of the results that the searcher can choose. Once you know who your target audience is, it's easier and more effective to modify your website text to be listed in search results.
SEM
SEM involves promoting your website or blog on a directory, forum, blog, other website, email or online advertising. You can market your site by commenting on a blog or forum and links to your site, or by placing your business in a network directory that contains links to your site. You can also set up a pay-per-click marketing campaign with Google and others to target specific consumers and potential customers.
SEO skills
- Write fascinating and keyword-rich articles and blogs to bring people to your website.
- Optimize your site meta tags and meta descriptions to include the keywords that will be found on search engines.
- Optimizing your website content is completely original and has a natural keyword density.
- Don't use too many keywords to overload your blog, article or website content, because Google&#;bots can adversely affect you.
SEM prompt
- Get your website and business in as many web directories as possible to increase traffic to your website.
- Set up email campaigns for users who may need or purchase your service/product.
- Join a blogging community like WordPress or Blogspot to comment on other blogs and create links.
- Create PPC campaigns on Google or Yahoo to get online advertising space and attract more potential customers.
Keep in mind that building a website is not enough; you need to optimize your website to rank top on search engines. The higher the ranking you get, the more ad space you have, and the more backlinks you create, the more traffic you have and the viable potential customers for your business.
Let professional writers handle all of this for you, it will be easier and more professional.
Orignal From: SEO and SEM tips for small business websites
No comments:
Post a Comment