There is no doubt that you have heard of video marketing campaigns. They are everywhere, especially on social media platforms. This is also completely understandable, and most marketers spend a lot of time on these social media platforms, especially Facebook.
Given that it is a reliable new strategy for content marketing, there are still questions about the effectiveness and security of its impact on the budget. Here are some reasons to help you understand why investing in your business video may make you happy.
Don't lie
Because marketing has a lot of trial and error, statistics can't be ignored. They are a good compass to indicate whether a strategy is too steep, or whether it is valid [ie, safe] enough to try.
According to Hubspot's recently updated statistics, 43% of the market actually wants to see more video content in the marketing materials they encounter. 51.9% of marketers who use video in marketing strategies report video as the type of content that delivers the best return on investment [ROI].
Billions are currently online. These online users apparently spent a third of their time watching videos online. This positive response to video material continues to grow, with video expected to account for 80% of overall network traffic by 2019.
With such an active and promising future, you don't have to worry about video marketing ultimately not giving you at least enough return on your investment.
Video makes you more memorable
In contrast to text content, video provides a visual and audible experience for the user. It makes the message easier to absorb.
According to HubSpot's statistics, as many as 80% of customers remember the videos they watched last month. By becoming more memorable, when they make a decision, you are more likely to appear in their minds.
No matter what business you are in, there is always a competitive threat, and by maximizing your chances of becoming a top-level option, video marketing can definitely make a difference.
Video helps increase your efforts
According to HubSpot's statistics, 65% of business decision makers actually visited the merchant's website after watching the business's video. In this way, your SEO work can effectively enhance the visibility of your website.
More importantly, these videos can help customers make decisions. As many as 39% of business decision makers actually contact the seller to trade. Which company does not want a higher conversion rate now?
Video can help you name your brand
Video lets you make the most of your visuals and sounds. With this, the limits are essentially endless, and you are free to play with ideas that are not tied to the static and flat nature of ordinary photos and text.
Also, if all goes well, your video may end up spreading the virus. By creating effective videos, people must share them, spread your business, and effortlessly attract more potential customers.
For marketers and business owners, video is a blessing. It's a fun and interesting way to show people what your business is. However, in order to get the content provided by the video, you need the right talent.
If you want your video to fit your business, it's important to understand what's working and make sure it's implemented. Fortunately, contacting a digital marketing agency can best address your local video marketing needs.
Orignal From: Why shouldn't you be afraid of video marketing?
No comments:
Post a Comment