You have seen them on the internet - flashing, flashing, animated and fancy. You swear that you will not contribute to this internet graffiti. You feel that your decision is very complacent, because after all, the banner ads are dead.
error. Banner ads have not disappeared - in fact it is still an effective online marketing tool. However, banner ads have evolved - or I should say that successful banner ads have evolved. Some scary eye imaging banners still exist, but successful, knowledgeable Internet entrepreneurs have long abandoned these marketing efforts, but instead focus on targeted, tasteful and trimmed banners.
The reputation of banner ads is poor, in part because of the surge in banner farms, which has caused all banner exchange programs to fail [or at least make them completely ineffective]. In addition, we all remember those scary banners flashing on the top of so many websites.
Since then, banners have emerged, and cleverly designed banners can be a real asset to any advertising campaign. Also don't forget that you don't have to use one of those huge banners that span the width of the screen. You can use smaller, simple ads that can be easily placed in the sidebar or special box of your site so they fit the design and work more efficiently.
It's also important to keep a close eye on the sites you'll choose to display banners. IE browser. A website developed about your web hosting service ad, or a website about promoting your potty training manual for your ad.
Many text links and pay-per-click advertising sellers also offer banner options. Similarly, many e-magazine and newsletter publishers sell space on their websites.
Smart Internet marketers are accepting these advertising opportunities.
Why use banner ads?
Consumer research has shown that most people watch ads multiple times before taking action. Banner ads allow you to show your ads over time, increasing the chances that potential customers will see your ad and remember it.
Your banner can target specific audiences and appear on Internet pages and websites that match a specific audience.
People who see your ad can immediately click into your website store to learn more or make a purchase on the spot.
You can track your results based on your responses and make adjustments to your campaign. Analysis results can help you fine-tune your banner, landing page, or target audience to improve your response and sales.
Banner advertising is actually a buyer's market, because there is always more banner space than advertisers need or want, which means you can find many bargains.
Important things to consider when planning your banner campaign
There are several things to consider when planning a banner campaign.
The first thing to consider is the advertising graphic itself. These are usually animated GIF images, but keep in mind that you want to attract customers - not just attention - and remember the overall tone of the campaign when designing your images. Also note that many sites limit the file size of graphics to between 12 and 16 KB.
Your banner can come in a variety of sizes. The full banner size is 468 x 60 pixels. Some other standard banner sizes include:
Size [pixels]
468 x 60 .....complete banner
234 x 60 ..... half flag
392 x 72 ..... full banner with vertical navigation bar
120 x 240 .... vertical banner
125 x 125 .... square button
120 x 90 ..... button #1
120 x 60 ..... button #2
88 x 31 ...... micro button
Your image will be hyperlinked to the destination URL of your choice, so you may need to spend some time planning how to track traffic and clicks. Some programs provide you with tracking and statistics services, but most individual sites cannot provide this information.
When choosing where to display your banner, the first thing to consider is choosing a site that provides information that appeals to your target audience. For example, high-traffic dating sites don't help much to promote your maternity product line.
Then you should look at the traffic. When viewing site stats, you need to be sure to focus on pageviews or page impressions instead of clicks [you might calculate each view's graph separately]. Depending on your banner and market, you might focus on unique page impressions.
Banner ads are usually sold by CPM [shown at cost per thousand people, and Roman numeral "M" stands for one thousand]. Many websites offer fixed prices for some time.
Many marketers don't care about click-through rates, but instead treat banner ads as "branding" tools. They create brand awareness and brand image in the hearts of the audience. Hopefully, when the audience is ready to make a purchase, your "brand" will come to their minds. Brands can also generate long-term sales. Brands are hard to measure, but they can be very powerful.
If you have an advertising budget, you may want to consider an advertising agency or media buyer. They can provide a lot of value for the dollar because they have the experience, knowledge and contacts to make the most of your budget.
If you are willing and able to handle the increased workload, you are likely to have your own media buyer. The biggest difficulty is finding a website that is suitable for promoting your product or service. Then, after you find a site that may match well, you need to negotiate the best deal. The important thing is that you want to understand it as much as possible because it is the buyer's market and you don't want to pay too much. Of course, you don't want to alienate a website guru, and its website is perfectly matched to you.
You can also choose to purchase banner space on many search engines and directories. Often, this option allows you to show your ads only to your target audience, which obviously increases your chances of successfully running your campaign, but it can be an expensive option.
The banner network is another potentially more affordable target option. Each website owner contracts with a company to serve its banner ads and handle ad sales for them. These networks, in turn, divide their sites into categories and subcategories to allow advertisers to advertise on specific sites that are most targeted in the network. They also provide very sophisticated tracking tools that give you a wealth of valuable information about the people who visit your site and the actions they are taking.
Some networks offer pay-per-click advertising and only charge you when someone clicks on your banner and enters your website. However, this method can be fraudulent by unscrupulous website owners.
Pay-per-view networks [also known as affiliate programs] charge advertisers only at the time of actual purchase. Advertisers pay members and the network at the same time, but only when they are on sale. Of course, the competition for attracting quality branches is fierce, so while this may be effective, it should not be the only way to advertise your use.
There are also some final banner ad tips:
* Keep short, direct and simple information.
* Use words like "free" and "now" to attract more attention.
* Place "Click here" somewhere on the banner.
* Create different versions of the banner.
* animate your banner, but only for improved banners.
* Keep the file as small as possible.
Orignal From: Banner: The news of its demise is too early
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