We often hear about the value of diamonds today - in fact, diamonds are not really rare. Emerald is a more expensive gem. Global diamond production is 29 tons. De Beers Diamonds they spent a lot of money to keep the expression, "Diamonds are forever," #39; by advertising in the public.
De Beers Diamonds sells products to two different types of customers:
Sightholders - Those who agree to the contract and approved buyers for a period of time may invite them to purchase on a temporary basis.
Visitors are welcome to attend so-called attractions around five weeks a year. These sales allow customers to see the distribution of diamonds provided, and then they decide whether to buy the package. About 90% of the diamonds available to the gatekeeper are sold in this way. De Beers has an open approach to treating potential customers as sightholders and approved buyers. Applicants must meet very strict financial and ethical considerations and demonstrate that they have high requirements for diamonds before they are accepted. Sightseeing sales are held in Antwerp, Tel Aviv, Israel and Mumbai. They are experts in the manufacture and polishing of stone materials around the world as well as the design and manufacture of fine jewellery.
Ten percent of De Beers diamonds are sold through online auctions. Since 2008, this policy has been very successful, and bidders from more than 600 companies have been invited to participate in the auction. Buyers have the opportunity to purchase the quality and quantity they need at the price they decide. No wonder they promote diamonds forever.
The era of modern diamond mining began in 1860 and is located in Kimberley, South Africa. In 1865, an 80-carat diamond was discovered and another larger diamond was found rushing to the area. In the next 40 years, 50,000 men dig into the earth with hoes and shovel. In 1888, all of the independent mines formed over the years were acquired by Cecil Rhodes, Charles Rudd and De Beers, who formed De Beers Consolidated Mining Corporation. Since you know the history of diamonds, I believe that you will not only have a good understanding of the diamond industry, but you will also use this knowledge when purchasing diamond engagement rings.
Orignal From: Diamonds - from the earth to the fingers
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