Visual food marketing is one of the hottest trends in today's restaurants, catering and hospitality industries, a work of art that presents your products in a way that customers can buy and delivers your products in a compelling way. Bring in life to show freshness, color, quality and richness.
A great food sales plan combined with a cross-selling strategy will help increase your restaurant or catering service operations significantly, as well as improve customer satisfaction and return business.
The benefits of eye-catching food sales display and cross-selling technology are immediate. If you do well in the sales plan, sales will increase by 15% to 300%. Your employee morale will also come from an improved environment and satisfied customers.
Running food service operations requires more than just displaying "daily specials" and other common information. As an operator, you must first consider what will attract customers into your operations. Here are some basic product sales rules and tips:
Make it look appetizing
You should build your food display so that customers can see them from all angles of your facility. Use only the freshest ingredients and colorful foods to attract their attention. Show your food with irregularly shaped plates and plates of different textures. Use terracotta and other environmentally conscious colors, combined with natural wood and bamboo to create a more modern, clean and smooth image.
For example, place a simple, thick board in a standard glass display unit for sandwiches, emphasizing the customer that the sandwich has just been made. Without cardboard, the sandwiches look starting and bare, and let the customer wonder how long they sit there because the glass and steel display units tend to evoke a feeling of coldness and emptiness. The cutting board helps to add warmth and longevity to the display.
2. Tilt the product and use the color
Food is always better when placed on a slope rather than lying down. Show your products to your customers! The sloping European wooden frame is an excellent marketing tool for displaying bread, pies, pastries and other products, creating an enticing display that appeals to customers.
Color is one of the most important factors in handling food displays. Many foods come from brown and beige palettes, so it's necessary to use green, red, orange and yellow to illuminate your operation to create a fresh, healthy look. Consider the items you may already have in the kitchen, pantry, and storage room that may add coveted colors and materials to your display.
3. Use cross-selling technology to increase sales
For cafeterias and market-style operations, cross-selling is a great sales opportunity by putting the right food together. Soups, sandwiches and chips should be placed in the same area, and coffee and tea should be placed next to the dessert. Orders and salads can be separated. For example, a small container of salad can be packaged and placed on ice next to the grill and secured next to the sandwich. You can also taste different varieties of cream cheese next to the bagels, or enjoy fresh fruit and whipped cream next to the cake and ice cream. Coffee and tea are great partners for baked goods. When placed next to baked goods, sales of finely packaged coffee will soar.
4. Use cash packaging area
The cash-holding area is the main property for selling goods. Properly selling other retail products in the cash packaging area will help you increase the average check. Use the cash-wrapped area for last-minute sales of coffee, soda, desserts, candy and chocolate bars, and create irresistible merchandise displays that customers can't refuse.
The right sign indicates how to increase your income.
The right signage can help you tell customers what you need to tell them when they are unable to provide personal attention. Be clean, simple and very important when designing your sign for your operation. By providing the appropriate signage, customers can purchase food as simply as possible and inform customers of your products so they can purchase. Signs can be displayed in a variety of shapes and sizes and should be used accordingly. Use the brand mini card to tag and price your product and write a short description of the item that details the ingredients or cooking methods you use. If you insist on handwriting your logo, make sure they are legal and graphically appealing.
Orignal From: Catering service 101
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