Search engine marketing needs to optimize keywords based on competitiveness and its adaptability to content. Search engine optimization copywriting involves creating informative, easy-to-read content while taking into account readers and search engines. Once the content is complete, put it on the site to attract the attention of search engine spiders and readers.
If the content is search engine friendly, then the content is likely to be indexed into the SERP [search engine return page] in the high page rank. In doing so, the content writer needs to be an SEO analyst, he must know the reader's requirements, and must have some knowledge in the search engine.
In order to rank high in search engines, SEO writing is not just about inserting a few disjointed, synonymous keywords into a copy. Filling in the content of the keyword doesn't help in this regard. The planning phase of a search engine copy requires consideration of the density of keywords in the content. Heavy keyword filling is not a good attempt. Search treats this as a deliberate act of incorporating certain keywords into the content and refers to it as spam; this may be prohibited by search engines. Therefore, people must be very careful about search engine copywriting.
SEO copywriting is not that difficult, but it is just a bit complicated. According to some tips, people can easily get expertise, write content, and keep in mind the elite SEO rules.
Basic rules for copywriting for search engine optimization and marketing:
Keyword information
First, we recommend that you understand the keywords that are optimized for them. Once you start writing content, remember to include keywords in it. It is best to pre-set the keyword information and then fill in the content, then select the keywords in the content according to the specific situation. Focusing your copy on only two or three primary keywords or keyword phrases will help you get the best results.
Keyword frequency
There are several guidelines. There is a "3% guide" where 3% of the words should be the target keywords. Anyway, this is just a guideline. There are no fixed rules to achieve this 3% ratio. This rule varies from chapter to chapter. Content should be enhanced by your writing talent and must appeal to customers and search engines. Just don't destroy your copy by forcing keywords that they don't fit.
Target audience
You also need to have the correct information about the site you are writing a copy. This information first prompts you to have a good understanding of your target audience. This has greatly reduced your hard work.
Text length
In general, 250-500 words of articles are better on the site. The search engine can read it correctly. Be sure to include keywords in the first two or three paragraphs because search engine spiders don't drill down into your content. This way you can help search engines find relevant keywords. Try to avoid using images because search cannot track images. However, you can use Alt text on the image if necessary.
Using CSS
Using CSS or cascading style sheets is a good practice because it allows you to tell the browser how to render your page. The CSS method simplifies site maintenance by separating the presentation style of the document from the content. CSS makes it easy to keep the text visually appealing in the title.
Meta tag
Meta tags [keywords, titles, and descriptions] are needed, which is part of the SEO copy. Ordinary viewers will not see meta tags becoming inevitable in HTML.
update content
Since the human eye always wants to see new content in the chosen field, it is a good practice to update the content at intervals, so it is necessary to practice this subject.
Orignal From: Search engine optimization and marketing analysts with good copywriting methods
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