Proper store lighting can attract more customers to any business, help sell more products, and strengthen the store's image. Many designers believe that the most important element in store design may be its lighting. Unfortunately, lighting is often the most overlooked part of a store design.
Keep the following in mind when choosing lighting for any store or display case.
Ceiling height from
The height of the store ceiling is one of the most important factors in illuminating the jewelry store's plan, and the merchandise looks spectacular. As the light source moves away from the commodity, the power and intensity of the light diminishes. Shops with high ceilings [more than 9'] face some challenges in lighting. Stores with higher ceilings must use more lights that are spaced closer together to illuminate the showcase or to bring the light closer by dropping the track or using a pendant.
colour from
: The color of light is in Kelvin [temperature]. The higher the temperature [Kelvin], the cooler the color of the reading light, the lower the temperature, the warmer the color. For example, a 3000K lamp would be a warmer color, while a 4000K lamp would be a cooler lamp. As the temperature of the light becomes too high [over 4200K], the color of the light begins to exhibit a blue quality. Lights from 5500K to 6500K will appear "blue."
Lamp life/quality from
: How long the bulb is expected to last depends on its "rated life". A better bulb has a rated life of more than 10,000 hours. The quality of the bulb can also be measured by its CRI [Color Reproduction Index]. The higher the CRI of the bulb, the better the quality of the light it projects. More than 80 CRI numbers indicate very high quality light. A CRI number of more than 90 represents an exemplary light quality.
The power of light from
: The power of the bulb is in lumens. The amount of light produced is measured in lux or, more commonly, in foot-candles ["fc"]. The higher the lumen, the greater the number of candles produced by the bulb.
Different light sources from
: Jewelry stores have three main light sources. They are [1] ceramic metal halide [2] halogen [3] fluorescence. LED technology is being used more and more, but it still lags far behind the three technologies. The best source of jewelry lighting is still ceramic metal halides. This is due to its quality. They are energy efficient, powerful [more than 6000 lumens], warm and cool [3000K to 4200K] with excellent CRI [over 80, in most cases over 90 CRI], and can provide more than 400 foot candles. Halogen is hot, has a lower CRI, does not retain its color during the life of the bulb, and is about one-quarter to one-third the power of the ceramic metal halide. Fluorescent lamps have energy-saving effects, but they don't put enough power into the jewelry store when illuminating the merchandise.
LEDs are "squeaky", but they have limitations and problems. LED technology is constantly changing. The LED fixtures you buy today [as in the case of personal computers] will be out of date within a year. Due to changes in LED technology, maintaining a consistent color of the LED over time can be problematic. LEDs can make jewelry look great in the display case but not powerful enough to be placed in actual sales. Due to this limitation, different light sources, such as ceramic metal halides or halogens, are required above the showcase. This is where the problem occurs. What happens is that there are two different light sources, each of which makes a piece of jewelry look different. As an example... the customer sees a piece of jewelry in a showcase illuminated by LED strips. They asked the salesperson to take it out and let them see it. It is taken out and now illuminated on the glass by a different light source, which makes the piece look different. Customers are beginning to wonder if the lights in the case will "spoof" that they think the jewelry looks good. Since the sale has a light source on the final "glass" that makes the jewelry look the same inside the case, it is important to close the sale.
prompt from
:
[1] Most designers who know the correct way to light up a jewelry store will tell you that you are lighting up "diamonds" and that your other goods will survive very well. If you light up gold, your diamonds will death. Diamonds need bright white light that provides enough power to make them sparkle. Diamonds should be displayed under the light in the 4000-400K range. This provides a beautiful white that does not produce a blue quality. Gold and warm colored gemstones look best under warm colored lights from 3000K to 3500K. However, if the store wants to use monochromatic light through its showcase, then the "diamond lighting" motto is the way to go.
[2] Make sure the lighting is strong enough to produce a minimum of 200fc. It is generally believed that light is less than 200fc below the minimum amount of light that is properly illuminated, especially diamonds. The reading between 200 and 400 fc is the optimal amount of light power on the display cabinet, depending on the owner's personal preference for the amount of light they think is optimal.
[3] The environment or general lighting is warmer and less powerful than the lighting on the showcase. The human eye is attracted by light. If the general lighting in the store is the same as the color and power of the showcase, there is nothing to attract customers to the showcase, and the store will have a cold, non-attractive feel. By making general [environment] lighting less powerful [about 75fc] and warmer colors [between 2500 and 300K], the lighting on the merchandise will stand out and attract customers to the case.
[4] When illuminating a window display with natural sunlight, use twice the amount of light commonly used on the display case to resist the power of the sun.
When upgrading lighting, the trend is usually a change in halogen technology. Customers who use halogen lamps and switch to ceramic metal halides will notice the quality and power of the lamp, the reduction in heat and its direct difference to the significant changes in the product.
Things to consider when choosing a lighting type from
:
track from
: This provides the most functionality because the fixtures can be easily moved and repositioned. If the item is moved from one case to another or the mobile showcase track lighting provides the store owner with the most choice.
Embedded from
: This offers the most stylish look. The limitation is that store owners will limit their ability to increase or decrease light and the restrictions on moving goods and showcases inside the store. Once the recessed light is installed, the cost of adding or removing the lighting becomes very large as the electrician needs to remove/move the lighting and repair the problems involved in the holes in the ceiling in which the embedded fixture is mounted.
Pendant from
: The chandelier is a great way to get the light source close to the ceiling, and the store owner doesn't want to spend the extra money to add extra lights to compensate for the high ceiling.
Inside the showcase lighting: Lighting in the display case adds sparkle and sparkle to your jewelry. The best lighting inside the LED is the LED. Be careful when selecting LEDs to ensure that the color of the lamp is not blue [5500K = color range]. There is a color of lighting inside your product, and there are different colors on top of your product, which may lose sales. Stores don't want their customers to be recalled to the interior of jewelry and diamonds, but look different on the top of the glass that actually closes the sale. Customers will think that the store is trying to deceive them by using fancy lighting.
Orignal From: Suitable for lighting in jewelry stores
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