Online weight exceeds your weight
Localized search results have recently undergone major reforms in Google SERP [Search Engine Results Page], which provides a great opportunity for SMBs. Local search results have previously been downgraded to a small map that will appear in the first page of the results, but now they have the right to control the top page of local search terms. The benefit to small businesses is that they can now appear on their larger revival, and they are downgraded to the final results of Google's first page.
Don't miss local search results; They are your next customer. Here are 10 tips to help you capture them:
1. Declare your Google listings list - this is easy to do, and if your business doesn't exist, you can create one quickly and easily. What is it? The Google Places listing is actually a profile attached to Google Local Search results. This is important because Google will place these profiles on top of all other profiles in the new homepage local search results.
2. Add the image to your Google Places listing. The validity of your Google Places listing is affected by its supplemental information. Images not only enrich your listing, but when they appear in search results, they appear in your Google Places listing, which is compelling and engaging, increasing clicks.
3. Collect citations - References are instances of your business mentioned on the web, and Google uses the consistency of the information it finds and the permissions of referral sites to improve your ranking in local search engine results. The quality and quantity of references is an important factor in local search engine optimization.
4. Include your location in page optimization - Revisit your META and title tags to ensure that your town is included as much as possible. Make sure your address is displayed on every page and you have a contact page.
5. Submit your website to a local directory, including Yell.com, Qype.co.uk, "we", local chambers of commerce and business directories. Local directories are more relevant in local searches because it narrows your area of operation to a local area.
6. Manage your online exposure - Ensure that the information that is distributed on the network that is relevant to your business is properly managed. Browse your local and existing lists, double check that your details are correct, and that they match your Google Places contact information and your website contact page.
7. Get your comments and letters of recommendation online - There is no doubt that you have collected a letter of recommendation from your customers that requires internet access and other marketing materials. If possible, set up a process to let satisfied customers review you online. Please write a short email stating where and how you want to review and send it to all satisfied customers.
8. Use a local phone number instead of 0800, 0845 or 0870 - this again improves your position, making it easier for search engines to place you in a specific area.
9. Target local keywords - When creating a link, be sure to target some local variations of the keyword in the anchor text of the link.
10. Use your provisioning network - Treat local searches as similar to networks. There is no doubt that you will have a local network of contacts, employees and suppliers that will make your business thrive. Simply connect to this network online by linking to each other.
Local search is set to control the home page results for all local search terms. Small local businesses should take advantage of this by implementing some or all of these techniques, which will enable them to compete with larger companies that have so far monopolized homepage performance by investing in active SEO activities.
Orignal From: Top 10 tips for local search engine optimization
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