Use SEM to get the top of the search results

How to create a powerful SEM e-commerce strategy

It seems that SEO has received a lot of attention in marketing, but we can't forget SEM! Now... What is SEM?

First, let's review the basics: SEO stands for Search Engine Optimization. This is a non-paid work that focuses on optimizing the words and content of words and phrases that people enter in search engines.

For example, if your e-commerce site sells supplements in Canada, you can use a combination of words and phrases, including:

• Online replenishment store Canada

• Athlete Protein Shake

• Female Probiotics Canada

• Beetroot extract

When you build trust in Google by providing users with high-quality, original content, you want to start naturally ranking higher for the keywords you choose.

Google uses algorithms to determine which site or page best answers the user's query [and other factors, including how fast your site is and how people stay on the page and rebound after a few seconds].

If you do the right search engine optimization, you will get a non-paid or natural traffic reward, which means people type your keywords in the search engine and see your website or webpage in the results.

Big! However, SEO takes time.

And, if you target high-traffic, high-competition keywords, you may never be able to enter the coveted Google's number one position.

This is where the e-commerce SEM comes in handy.

What is SEM?

SEM stands for Search Engine Marketing, also known as paid search. The most popular paid search tool is Google ads, so I will focus on this.

By using SEM in your online store, you can quickly track the top of your search results.

As part of the SEM e-commerce strategy, the process of using paid search advertising [also known as PPC, which stands for pay-per-click] includes:

• For geographical areas

• Create a campaign targeting this group

• Write relevant ad copy to attract and force your target audience to click on the ad

• Continuously monitor clicks, impressions, and conversions

You can see the cost-per-click [CPC] of the keywords you want to target in your Google ads.

The cost of an e-commerce SEM depends on the popularity of your keywords and where you want your ads to appear in your paid results.

For example, locating keywords such as "female red high heels" for your e-commerce shoe store will cost less than "women's shoes."

When using SEM in your online store, you can set a daily, budget for each campaign and each keyword so you don't have any surprises!

Google ads allow you to target any audience you like, from time zone to language preference.

You can show ads at specific times, choose keywords that you don't want your ads to show, adjust bids for each keyword, and more.

The success of your SEM online store strategy depends on many factors, not just how much you are willing to pay for each click.

As I mentioned above, elaborate ad copy can attract visitors to click on your ad and monitor the results, which is an important part of the process.

If your site doesn't have valuable content or a clear call-to-action on your site, you won't go too far.

Also, if you don't adjust your campaigns and analytics data often, you'll waste your e-commerce SEM budget on unqualified clicks.

Your online store SEM package will be tailored to your product or service to give you the best results. Learn more about the products we offer.

Are you a service-based company? Read the blog on SEO and SEM: What should a service-based company focus on?

It is not a battle between SEO and SEM

Search engine marketing is not one or two games. SEO is still important when you focus on the SEM e-commerce strategy, and vice versa.

Effective SEO/search engine optimization activities will mean lowering Google's cost and mentioning if you don't spend time on search engine optimization and your website needs to be loaded forever, you'll waste money on e-commerce SEM.

People will click on your ad, but don't wait for the site to load slowly. If a user clicks on your ad and quickly leaves your site, Google will lower your Quality Score and increase your cost-per-click.

SEO is a long-term strategy that can help you increase your potential customers and sales. Using SEM can help you get results quickly, but remember that you pay for this traffic. If you can show more of your search organically, you can reduce the SEM workload or focus on new paid keywords to drive other areas of your business.

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