Are you confused about the difference between video marketing and advertising? Don't worry, most people are. Despite being involved in broadcast and video production for over 11 years, I am still confused and need to consider it. There are still grey areas and huge overlaps, and as digital convergence continues to increase, these areas become increasingly unclear. I wrote a 35,000-word essay on digital fusion during my university degree, which is one of the most proud works I have created, as most of my predictions in 2005 have been achieved.
As early as 2005, the Internet and TV/video were two separate entities, as did mobile phones. Now the three are intertwined, like the roots of a vine. Interestingly, I didn't know this at the time, and YouTube registered the trademark on Valentine's Day that year. As digital bandwidth is released, 3G, then 4G, stands out and eventually makes the Internet a reality on our phones. When we only have Snake on our mobile phone and can only store ten text messages, who can think that we can play live TV soon. I am slowly digressing here, but it is this ambiguous line that greatly affects the more explicit advertising and marketing lines.
At the time, 100% of video ads were about commercials, the ads we saw on TV. Advertisers' TV commercial borrowers will have very clear entries. Now that advertising is part of marketing, the company's budget decline will look like this:
Marketing -> Advertising - > TV Advertising / Printing / Broadcasting
Imagine a big circle labeled "Marketing." Then in the small circle marked with an advertisement. It is then labeled TV COMMERCIALS, PRINT, RADIO in three smaller circuits.
Now with the emergence of the Internet, it claims to be in streaming media, social media, video sharing, photo sharing, applications, downloads [legal and illegal] and so on. Combine it with digital video production and you have a very integrated and undefined advertising and marketing video industry. Before I continue to answer the original question video marketing video ad presented in this article, let me give a definition in each view.
A video ad is a video that clearly highlights a product or service for use in a paid space for sale, whether it's on terrestrial TV, cable TV, YouTube video gateways or electronic billboards.
Video marketing refers to any type of video that promotes a brand in any way, shape or form. It may not even sell the product. For example, a video recommendation won't sell anything, but it will improve the company's public relations [talking about PR because it involves advertising and marketing is another article].
A good example of a marketing video is P&G thank you mom - Strong: Rio 2016 Olympics, https://www.youtube.com/watch? v = MQ3k6BFX2uw. I dare let you see this, don't be emotional. This is a prime example of branded content. It tells a few stories about Olympic athletes and their relationship with their mothers. It did not have any product recognition until the end of the story. This is a genius for promotional video production.
So what is better video advertising or video marketing? It all depends on your company's intentions. It's like asking what is better, a spoon or a fork? In general, a clear product or service promotion is best done through video advertising, because everything else is better. It also depends on the budget. Not much budget? Then video marketing is better for you. Another consideration is that your audience is more likely to achieve this through indirect video marketing if you want to target teens.
In short, in today's media planning and digital convergence world, there are more examples of how video marketing works better.
Orignal From: Video marketing and video advertising
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