Search Engine Optimization [SEO] can help you attract more organic or unpaid traffic to your website. When you understand some simple SEO techniques, it can mean the difference between ranking or being ignored on your search engine.
There are basically two types of search engine optimization. On the page, it handles everything on your site, as well as content that you remove from your site to bring people to your site.
Page search engine optimization
Key words
Your keywords are words and phrases that people type in search engines when they search for information on the web. Insert keywords in the page title and subtitle. The search robot looks at the words in the title and uses them as a signal for the main subject of the page.
content
You want to have a variety of different types of content to get the most out of SEO value. This includes articles or blog posts, graphics, illustrations or photos. Keep your paragraphs short, using bullets and subtitles to make your content easy for humans to read [not just search engine robots]. If your generated content material remains relevant for as long as possible, your SEO results will improve. When your content is "evergreen", this means you can focus on people's problems for months and years to come.
Keyword density
Don't insert as many keywords as possible into your content to attract the attention of search engines. Not only does this make it difficult for people to read, but your website may also be considered a spam website and blacklisted. Your keyword density is determined by dividing the number of keywords by the number of words on the page. The accepted keyword density standard is between 2% and 5%.
Off-page SEO
Backlink
When other sites link to you, you will get more search engine traffic. These links are called backlinks and must come from a number and legitimate website.
social media
Social media is one of the most important off-page SEO strategies. People who view and share your content on social media sites like Facebook, Twitter and Google+ will be favored by search engines.
trust
There is hardly anything more important to the success of your website than trust. If you lose the trust of your audience, you will lose sales and any authority. You can build trust by sharing authoritative and accurate content that has been created and others have created.
Orignal From: What is search engine optimization and its importance?
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