Your nonprofit must use Snapchat to attract young viewers

Facebook may be the king of social media, but it is not the one who turns to people under the age of 30 when using social networking sites. The social media platform for viewers under the age of 30 is Snapchat. In fact, Facebook and the younger generation continue to lose market share with Snapchat.

Here are some statistics and facts about Snapchat .

• Snapchat has 188 million users worldwide.
• Users spend at least 30 minutes a day on the platform.
• 60% of users use the camera on Snapchat every day.
• In the United States, 41% of people between the ages of 18 and 34 use Snapchat.

Why do your non-profit organizations care about Snapchat?

• Fundraising channels. from
  
    The primary reason your organization cares about Snapchat is that your non-profit organization may lose about 25% to 35% of its donors each year through attrition. This means that you are always looking for new donors, and Millennials and Generation Z are the most dynamic and socially conscious generations. What makes sense in the world is to attract young donors and connect them to your non-profit organizations, even if they are not ready to contribute to the level that older generations can provide.

• Acting behind the scenes. from
  
    One of the best things about Snapchat's cross is that it doesn't fit any smooth content. Snapchat is to be true, this is a great opportunity for you to get used to showing your nonprofits to the audience in a real way. If you can see the real on Snapchat, you can easily convert this skill to other social media platforms, including Facebook. Snaps is about video, fun and behind-the-scenes look. It's a great platform to stay true and light, which is essential to attract the attention of younger users.

What are some of the best techniques for success on Snapchat?

• Daily snapshot. from
  
    In today's world, there is so much information that comes to people's eyes, you have to be on Snapchat every day. This approach not only allows you to use the platform comfortably, it also helps you keep your brand the first choice for Snapchat users.

• Appreciate the disappearing content. from
  
    One of the best innovations copied by Facebook is disappearing because it creates a sense of urgency. When you post a snapshot on Snapchat, create a series that can be used for fundraising activities, the content of which will help drive action needs.

• Create ideas with Snapchat stories. from
  
    The story feature allows you to edit snapshots while shooting and provide viewers with a linear "story" progress or arc. This is a handy tool that you can use to talk about "a day in life" or some other sequence of programs that will help you get attention.

• Snapchat allows brands to sponsor ads, shots or geo filters. This will allow you to create a ten-second clip through the lens, augmented reality, or a filter that can only be used in a specific geographic location. All of these creative and interesting tools and opportunities allow you to promote your brand and the work your nonprofits do in your community.

For brands that don't use Snapchat certification, this seems daunting, but it doesn't have to be. There are a lot of articles on the Internet about how to get familiar with this particular social media platform, including Snapchat itself, or this insightful article from New York Times .

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