If I say "Amish" to you, what image would you think of?
Maybe you will think of a carriage, a tightly integrated community, or not using modern comforts like electricity or photography. Maybe you will think of the clothes worn by the Amish or the long hours they work.
Whatever thought, have you ever thought about Amish as a marketing genius? When I think of the Amish, this is an idea that runs through my mind. As you know, the Amish people think that staying in their community is a point that they are far from many aspects of modern life. The Amish also created a reason for us who are not Amish to buy their products or visit their communities.
I am very convinced of marketing and believe that it is an important part of business success, while Amish can teach a wider business community.
Brand Promise
Even if the Amish do not speak for themselves, there is a specific brand to buy representatives of Amish. The Amish is known for its excellent work and has a working time of up to 80 hours. This kind of work promises to make them great craftsmen. When you buy an Amish product, you know that it was not created in a factory that uses technology. Amish products are usually done by craftsmen and women who use their hands and tools to make products, just like a century ago.
Because their products are made by craftsmen who spend time, the products are well-made. Therefore, when you buy products made by Amish, you know that brand promise is a commitment to quality. Even if we live in a world that is brighter than Amish's life, they are still loyal to their "brand." Many communities do not use electrical or electronic and technical tools. They create their products in the same way, which is a lesson for entrepreneurs to remain faithful to their values and brand promise.
Double their niche
The Amish people understand that the world outside their community is very different from the world they represent. Every once in a while, you may encounter news articles about individuals who decide to leave the community because they want to live in the modern world. However, in general, although some people have left the community, there may be pressure in the community to "evolve" and enter the modern world, but the Amish also recognize that in order to maintain their lifestyle and their differences, they must retain They have a lot of customs and practices.
In other words, most Amish groups will double regardless of the modernization that the Amish community may feel and the pressure to integrate into the wider community outside Amish. They are loyal to their values, what they represent and how they want to be seen by the outside world. They know they have a special way of life, and most Amish communities choose to double and keep their customs, not what they expect. Think about the next time you have an investor or consultant telling you that you should dilute your product line or the services you provide. Stick to the services you provide and stay in your driveway.
Continue working long-term effective methods
Finally, the Amish people understand that their values and beliefs transcend the latest trends. Do you realize that in the long run, Amish farmers tend to have better crops than non-Amish farmers? How did this happen? The Amish do not use chemicals. They plant different types of crops on their own land to keep the soil running and profitable. They believe in long-term strategy rather than short-term benefits. They understand that they want to keep the land production for generations, and they won't do anything that hurts the idea.
Sometimes entrepreneurs want to chase the next trend or idea, especially when they try to get their business started. However, the Amish did not see the next idea or promise to make them profitable. They know what can keep the profits of their land for generations and they continue to work hard. If you have a successful idea and you know it has a market, then pay attention to the long term rather than the short term.
The next time you purchase a product or service from Amish, or when you visit the Amish community, think of it as a professional marketer and remember some of their courses as you consider your company.
Orignal From: Amish's correct reason for marketing
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