Today I will give you a comparison between billboard outdoor advertising and pay-per-click search engine marketing [PPC advertising]. When we pass, you'll get a better understanding of both and will be able to make informed decisions about how best to spend your advertising costs.
Let us compare the pros and cons
- Monthly fee comparison
Outdoor advertising - The average monthly fee is about $750. The price of the package is usually between $400 and $4,000 per month. The average investment for 3 months of billboard advertising is $2250.00 / annual cost - $9000 / monthly cost - $750
Pay-per-click advertising - The average one-time setup cost, $975, includes optimization and management for the first month. Set package prices range from $600 to $1,400. The estimated monthly administrative fee is $285 per month. The average monthly advertising cost for paying "CPC" is $250. The total investment for PPC advertising for 3 months is $2295.00 / annual cost - $7110 / monthly cost $595
The above numbers come from the advertiser's website. Prices vary by city and campaign. Based on the people you know, you get a discount for everyone. Most importantly, the cost of advertising using PPC can save an average of nearly $2,000 per year or $155 per month.
- Effective advertising
Outdoor Advertising - Billboards share your information with thousands of people every day. Your ads are always showing and running 24/7. Billboards don't target specific customers, but pass your message to the public. Outdoor advertising is limited to customers who travel somewhere in the town or pass the interstate.
Pay-per-click advertising - With PPC, you can control when and where your customers see your ads. Customers who view pay-per-click ads are looking for products you sell, and they are "ready" to buy your goods and services. You only pay for the number of clicks that lead to your target visitors, and the cost of running search engine marketing will decrease. With PPC, you can use your customers' life goals and the most commonly used information for their customers; their phones and computers.
- advantage
Outdoor Advertising - Always online, with thousands of impressions every day, and specific roads or interstates for your business. With the new digital board, you can change your ads every day for specific promotions or products or services. Outdoor advertising is also a great way to build a brand for your business name in the community. You can advertise in the short or long term.
Pay Per Click Advertising - You can control when, where, and where your ad will appear. Note that I say advertising, plural! Stay on or stay on weekends only. Run only on Nashville or every home and every smartphone in Tennessee. Write down the ads you want to promote any product or service. Advertise to customers at the exact time they want to purchase the products you offer. Although you can run PPC in a short period of time, it is best suited for businesses with long-term goals and commitments. Search engine marketing is cheaper and saves you money. Last but not least, you can use PPC ads to accurately track conversions and return on investment.
- Disadvantage
Outdoor advertising - a small focus that does not accurately track results or return on investment.
Pay-per-click advertising - Take the proper management to get the best results and need to optimize the site.
As you can see, both of these advertising methods can effectively promote your small business. Now that you know how each way you work and how much you need to spend, make an informed decision about which direction is best for your business.
Orignal From: Billboard advertising and pay-per-click search engine marketing
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