Search engine history and evolution

In 1990, Archie introduced the world's first search engine to the World Wide Web, and several others did not use any algorithms to display search query results. The venue of the new millennium witnessed the intense completion of the Internet search search engine. Some well-known brands are Lycos, AOL, AltaVista, Excite, HotBot, InfoSeek, Yahoo, MSN and Google. Powerful Google is just another search engine that tries to name itself. In 2002, Google began to quickly gain a huge market share, ranking several search engines in the next few years. Different from Yahoo and MSN from

Google is committed to being the best search engine from

 . On the other hand, Yahoo and MSN sent billions of dollars to try to be the best of everything just to realize that it was a devastating mistake many years later. Google has hired the world's smartest people to develop a highly sophisticated algorithm that produces the most relevant search results in less than half a second. Google offers the best strategy. In October 2015, comScore reported that Google accounted for 63.9% of the search market.

The history of PPC search engine marketing

Several PPC platforms earned millions of dollars through a business model, which allowed the highest bidder to get the first place, the second bidder to get the second place, and so on. Then Findwhat and Overture, acquired by Yahoo, have the largest network of affiliate websites. These affiliate sites receive a commission percentage for each click generated by their site. Invalid clicks [also known as robot clicks] are designed to generate fraudulent clicks on search listings, which in turn generate additional profit for advertisers' expenses, which is very common and hinders the quality of traffic.

With the introduction of Google AdWords Quality Score, the algorithm not only displays search results based on cost-per-click, but also several other factors, such as the expected clickthrough rate of the ad, ad relevance, landing page experience, and more. Google Quality Score has revolutionized search engine marketing and proven to be very successful in providing users with the most accurate and relevant search results. Today, in addition to Bing advertising, all PPC search engines in the joint venture between Yahoo and MSN have been closed because no one can stop Google from getting a huge share of billions of dollars each. Search marketing year.

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